The IP team comprises professionals who are a reference on the market of patents, trademarks, franchises, copyrights, domain names, industrial designs, know-how, trade secrets, software and the Internet, unfair competition, e-commerce, business name disputes, trade-dress, biotechnology, cultivars, access to genetic resources (CGen), and all related areas, including registration and protection measures regarding these intangible assets, acting in judicial and extrajudicial disputes, contracts, licensing, partnerships and all related negotiations. With the support of an international network of partner offices, the area also advises Brazilian companies in their internationalization processes, even helping them in the implementation of internal innovation and technology policies that stimulate their technological development. In addition, the area provides consultancy services on matters related to the music and audiovisual industries, events, online content providers, television broadcasters, advertising agencies, record labels and music publishers, in activities that require multidisciplinary expertise involving image and voice copyrights, sponsorships, advertising and branded entertainment. The area also assists advertising agencies in projects involving branding and naming, providing full legal advice in negotiations and contracts, including all related tax, labor and corporate aspects.

Among the main activities of the area, the following jobs also stand out:

• Management of portfolios of patents and trademarks in Brazil and abroad, with partner offices in over 150 countries;
• Studies regarding patentability, freedom to operate (FTO) and infringement searches in all areas of the industry, with professionals who have technical expertise in mechanical, electrical/electronic and chemical engineering, mining, bio/nanotechnology, polymers and (geo)physics;
• Protection of trade dress (product layout), packaging and three-dimensional trademarks;
• Analysis and drafting of technology transfer agreements involving remittance of royalties abroad and registration with the INPI;
• Protection of cultivars and conflict resolution in agribusiness;
• Legal assistance in franchises, know-how and trade secrets;
• Development and implementation of innovation and intellectual property policies;
• Conflict resolution on the Internet and take-down of illegal content;
• Legal assistance in conflicts involving voice and image copyrights;
• Preparation of publishing, license and assignment contracts regarding copyright;
• Consultancy and Litigation in Entertainment Rights;
• Drafting, analysis and negotiation of contracts between artists and the music, audiovisual, editorial and advertising industries;
• Strategic litigation and extrajudicial negotiations between music publishers and artists;
• Clearance of intellectual property rights for the exploitation of content on physical platforms and new digital business models, as well as drafting of policies and terms of use;
• Analysis of advertising campaigns and their compliance with current legislation, with an emphasis on regulated environments such as food, baby products and alcoholic beverages;
• Digital law – drafting and reviewing of contracts, terms of use and guidance as to business models in the digital environment.